Reborn company, founded in 2003, is a comprehensive automation equipment solution provider with independent research and development as the core, integrating R&D, production, sales and service.It specializes in providing customers with automation equipment (such as lithium batteries equipment, digital die-cutting equipment, laser die-cutting equipment, flexo printing in-line hot stamping and die-cutting equipment, etc.) and professional services, product applications cover the lithium battery industry, cigarette packs, soft packs and other industries.

In 2011, Mr. Zou Ping, the founder of Reborn, led the team to invent the world's first oblique high-speed hot stamping die-cutting machine, which completely overturned the industry's understanding of the production capacity, efficiency and accuracy of hot stamping die-cutting equipment. The die-cutting speed of the previous foreign equipment was increased from 12,000 times/hour to 23,000 times/hour; the hot stamping speed was increased from 3,000 times/hour to 20,000 times/hour. The invention patent was authorized in April 2015. Compared with traditional die-cutting and hot stamping equipment, this product has a replacement ratio of 1:4, which truly replaces labor with machines.

With the advent of the digital printing era, Reborn has strengthened the research and development of digital label downstream industrial die-cutting machines, and successfully launched the world's first RBJ-350 digital plotter cutting machine. The machine automation system is controlled by imported full servo motion controller, which is intelligent, efficient, stable, and easy to operate. It is connected to the Internet, has remote data transmission, supports AI files, QR code and other functions. At the same time, the product has also obtained a number of invention patents.